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About This Episode
A boy walks a frozen dirt road in rural Sweden with boxes of matches in his coat pocket. He buys them cheap in bulk in Stockholm and sells them one at a time to his neighbors for a few coins. The matches are beside the point. What he is really doing on those doorsteps is teaching himself how to take the plainest object anyone can name and move it in a way that makes people reach for their money. His name is Ingvar Kamprad, and the habit will become IKEA.This episode of the MR. HANSoN Podcast tra
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