About this episode
An idea is not a business until somebody pays. In this episode of Optimized Entrepreneur with Jeremy Hanson — Episode 2 of the “10 Steps to Know You’re Ready” series — validation comes before the truck, the logo, and the speech to your spouse. Friends saying “I’d buy that” is not proof. A stranger paying, a job booked, a price that survives contact with real costs — that is proof. Test the demand first. Spend second. You’ll learn • Why most ideas should die cheap • How to test demand without building the whole company • The difference between compliments and customers • What “validated” actually looks like • How to keep excitement from writing checks the market has not earned FAQ How do you validate a business idea? Put the offer in front of real buyers and see if they pay — or tell you the truth about why they will not. Do you need a finished product first? No. You need a clear offer and a way to hear a yes or a no before you sink money into the fantasy version. More at optimized1.com. Sign up for the Built Different newsletter.
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