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About this episode
Merch has become a crucial part of a musician’s rise. Here’s how it’s evolved. Guests: Procell's Brian Procell; The Cut's Emilia Petrarca; and Grailed's Lawrence Schlossman. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz com
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