Switched on Pop

Switched on Pop

The $50M Beat Marketplace That Broke the Billboard

July 23, 201930 min

0:0029:38

About this episode

Lil Nas X licensed the beat for “Old Town Road” from an e-commerce platform. He originally bought a non-exclusive copy of the backing track for just $29.99 from a 19 year old Dutch record producer called YoungKio. And he’s not the first hitmaker to do so. Desiigner, Bryson Tiller and Queen Naija have all made hit songs from internet beats. These beats are big business. The arguable market leader, BeatStars, has paid its producers over $50M since its inception in 2008. The platform allows produce

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Switched on Pop

Listen closer to pop music, and hear how it moves us. Hosted by musicologist Nate Sloan & songwriter Charlie Harding.

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