Switched on Pop

Switched on Pop

Tai Verdes TikTok-ed his way to a breakout hit

December 14, 202131 min

0:0031:27

About this episode

Whether you’re a TikTok fanatic, or the app’s K-hole-inducing stream of content has forced you to delete it from your phone, its influence on music is undeniable. In 2020 the platform bragged that over 70 artists on the platform signed with major labels. TikTok’s success was linked to pandemic-related stay-at-home orders -- people were stuck at home and musicians couldn’t tour. And while trending dances and songs on TikTok may turn over weekly, with a billion monthly users, the social media plat

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About the show

Switched on Pop

Listen closer to pop music, and hear how it moves us. Hosted by musicologist Nate Sloan & songwriter Charlie Harding.

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