99% Invisible

99% Invisible

The Barney Design

June 13, 201823 min

0:0022:36

About this episode

Until the early 90s, basketball uniforms were pretty tame. There had been real limits to what could be done with jerseys. All the details—the numbers, the names, the logos—had to be sewed on. Complicated graphics would have taken a massive amount of embroidery, which would have added additional weight and made the jersey hotter to wear. But dye sublimation changed everything. Sublimation is a process of printing dye directly into the fabric. Now for the first time, you could design something in

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About the show

99% Invisible

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. A weekly exploration of the process and power of design and architecture.

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