99% Invisible

99% Invisible

Everything is Alive

July 18, 201832 min

0:0032:03

About this episode

Louis is a can of generic cola. He’s been on the shelf a long while, so he’s had some time to think. Go2 is a store brand. "People call it a knockoff," says Louis. "I've been called the best of the worst. Bottom-shelf. We can describe it as bottom-shelf. I'm at peace with that." Everything is Alive is an unscripted interview show with host Ian Chillag in which all the subjects are inanimate objects. In each episode, a different thing tells us its life story -- and everything it says is true. Sub

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About the show

99% Invisible

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. A weekly exploration of the process and power of design and architecture.

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