99% Invisible

99% Invisible

Full Spectrum

August 31, 202132 min

0:0032:12

About this episode

In 2015 the world was divided into two warring factions overnight. And at the center of this schism was a single photograph. Cecilia Bleasdale took a picture of a dress that she planned to wear to her daughter's wedding and that photo went beyond viral. Some saw it as blue with black trim; others as white with gold trim. For his part, Wired science writer Adam Rogers knew there was more to the story -- a reason different people looking at the same object could come to such radically divergent co

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About the show

99% Invisible

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. A weekly exploration of the process and power of design and architecture.

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