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About this episode
The Sears & Roebuck Mail Order Catalog was nearly omnipresent in early 20th century American life. By 1908, one fifth of Americans were subscribers. Anyone anywhere in the country could order a copy for free, look through it, and then have anything their heart desired delivered directly to their doorstep. At its peak, the Sears catalog offered over 100,000 items on 1,400 pages. It weighed four pounds. Today, those 1,400 pages provide us with a snapshot of American life in the first decade of the
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