99% Invisible

99% Invisible

Say Aloe to My Little Frond

July 12, 202240 min

0:0039:37

About this episode

Houseplants are having a moment right now. In 2020, 66% of people in the US owned at least one plant, and sales have skyrocketed during the pandemic. Meanwhile, Instagram accounts like House Plant Club have a million followers. Over the past decade there has been a steady stream of think pieces offering explanations for the emergence of this new obsession. But while millennials may have perfected the art of plant parenting, this is not the first time people have gotten completely obsessed with h

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About the show

99% Invisible

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. A weekly exploration of the process and power of design and architecture.

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