Freakonomics Radio

Freakonomics Radio

474. All You Need Is Nudge

September 9, 202159 min

0:0058:47

About this episode

When Richard Thaler published Nudge in 2008 (with co-author Cass Sunstein), the world was just starting to believe in his brand of behavioral economics. How did nudge theory hold up in the face of a global financial meltdown, a pandemic, and other existential crises? With the publication of a new, radically updated edition, Thaler tries to persuade Stephen Dubner that nudging is more relevant today than ever. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our

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Freakonomics Radio

Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything — why is it safer to fly than drive, how do we decide whom to marry, and more.

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