Freakonomics Radio

Freakonomics Radio

440. Does Advertising Actually Work? (Part 1: TV)

November 19, 202037 min

0:0037:12

About this episode

Companies around the world spend more than half-a-trillion dollars each year on ads. The ad industry swears by its efficacy — but a massive new study tells a different story. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Freakonomics Radio

Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything — why is it safer to fly than drive, how do we decide whom to marry, and more.

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