Freakonomics Radio

Freakonomics Radio

441. Does Advertising Actually Work? (Part 2: Digital)

November 26, 202048 min

0:0048:21

About this episode

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Freakonomics Radio

Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything — why is it safer to fly than drive, how do we decide whom to marry, and more.

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