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About this episode
Welcome to the first episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions on how to drive engagement in a saturated market, how to build your personal brand, and the unintended consequences of America’s most successful branding machines. Want to be featured in a future episode? Send a voice recording to officehours@profgmed
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