Freakonomics Radio

Freakonomics Radio

Extra: Why Is 23andMe Going Under? (Update)

April 29, 20241 hr 2 min

0:001:02:04

About this episode

Five years ago, we published an episode about the boom in home DNA testing kits, focusing on the high-flying firm 23andMe and its C.E.O. Anne Wojcicki. Their flight has been extremely bumpy since then. This update includes an additional interview with the Wall Street Journal reporter who has been investigating the firm’s collapse. SOURCES:Rolfe Winkler, reporter at The Wall Street Journal.Anne Wojcicki, co-founder and C.E.O. of 23andMe. RESOURCES:"23andMe’s Fall From $6 Billion to Nearly $0," by

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Freakonomics Radio

Freakonomics co-author Stephen J. Dubner uncovers the hidden side of everything — why is it safer to fly than drive, how do we decide whom to marry, and more.

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